Hi, I'm Kadi
Hi, I'm Kadi
a SENIOR PRODUCT
a SENIOR PRODUCT
DESIGNER
DESIGNER
With the eye of a former Art Director, I specialize in bringing strategic clarity and high-end visual craft to complex B2B applications.
With the eye of a former Art Director, I specialize in bringing strategic clarity and high-end visual craft to complex B2B applications.




































About Me
My design philosophy is simple: the best tools are the ones you don't notice. With a background in Art Direction and seven years in Product Design, I specialize in transforming dense, complex systems into intuitive and elegant experiences that just work.
PORTFOLIO
FEATURED WORKS
Banking API Portal
Banking API Portal
Banking API Portal
UI / UX Design
Web Development
Digital Design
Banking API Portal
Banking API Portal
Banking API Portal
UI / UX Design
Web Development
Digital Design
Banking API Portal
Banking API Portal
Banking API Portal
UI / UX Design
Web Development
Digital Design
Banking API Portal
Banking API Portal
Banking API Portal
Chrono.Art
Chrono.Art
Chrono.Art
Design
Art Direction
AI
Chrono.Art
Chrono.Art
Chrono.Art
Design
Art Direction
AI
Chrono.Art
Chrono.Art
Chrono.Art
Design
Art Direction
AI
Chrono.Art
Chrono.Art
Chrono.Art
Farmi app
Farmi app
Farmi app
UI / UX Design
Mobile Development
Farmi app
Farmi app
Farmi app
UI / UX Design
Mobile Development
Farmi app
Farmi app
Farmi app
UI / UX Design
Mobile Development
Farmi app
Farmi app
Farmi app
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
UI/UX Design
Web Development
Accessibility
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
UI/UX Design
Web Development
Accessibility
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
UI/UX Design
Web Development
Accessibility
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
AI-Assisted Medical Diagnosis
Insurance mobility app
Insurance mobility app
Insurance mobility app
Product Design
Web Development
Discovery
Insurance mobility app
Insurance mobility app
Insurance mobility app
Product Design
Web Development
Discovery
Insurance mobility app
Insurance mobility app
Insurance mobility app
Product Design
Web Development
Discovery
Insurance mobility app
Insurance mobility app
Insurance mobility app
Services
WHAT I DO
UX DESIGN
User Research
Ideation Workshops
Experience mapping
Qualitative User Testing
UX DESIGN
User Research
Ideation Workshops
Experience mapping
Qualitative User Testing
UX DESIGN
User Research
Ideation Workshops
Experience mapping
Qualitative User Testing
UX DESIGN
User Research
Ideation Workshops
Experience mapping
Qualitative User Testing
UI DESIGN
High-Fidelity & Interactive Prototyping
Design Systems & Styleguides
Accessibility Design
Data Visualization
UI DESIGN
High-Fidelity & Interactive Prototyping
Design Systems & Styleguides
Accessibility Design
Data Visualization
UI DESIGN
High-Fidelity & Interactive Prototyping
Design Systems & Styleguides
Accessibility Design
Data Visualization
UI DESIGN
High-Fidelity & Interactive Prototyping
Design Systems & Styleguides
Accessibility Design
Data Visualization
DESIGNING WITH AI
AI Product Experience Strategy
Human-AI Trust & Ethics
Conversational UI (Chatbots)
Complex Algorithm Simplification
DESIGNING WITH AI
AI Product Experience Strategy
Human-AI Trust & Ethics
Conversational UI (Chatbots)
Complex Algorithm Simplification
DESIGNING WITH AI
AI Product Experience Strategy
Human-AI Trust & Ethics
Conversational UI (Chatbots)
Complex Algorithm Simplification
DESIGNING WITH AI
AI Product Experience Strategy
Human-AI Trust & Ethics
Conversational UI (Chatbots)
Complex Algorithm Simplification
Testimonials
Experiences
April 2018 - current
SFEIR
Product designer
As a Senior Product Designer, I lead the design of complex products for major clients in various sectors (banking, healthcare, industry). My role is to transform their business challenges into intuitive user experiences, leading projects from strategic research to the delivery of high-impact interfaces.
April 2018 - current
SFEIR
Product designer
As a Senior Product Designer, I lead the design of complex products for major clients in various sectors (banking, healthcare, industry). My role is to transform their business challenges into intuitive user experiences, leading projects from strategic research to the delivery of high-impact interfaces.
April 2018 - current
SFEIR
Product designer
As a Senior Product Designer, I lead the design of complex products for major clients in various sectors (banking, healthcare, industry). My role is to transform their business challenges into intuitive user experiences, leading projects from strategic research to the delivery of high-impact interfaces.
April 2018 - current
SFEIR
Product designer
As a Senior Product Designer, I lead the design of complex products for major clients in various sectors (banking, healthcare, industry). My role is to transform their business challenges into intuitive user experiences, leading projects from strategic research to the delivery of high-impact interfaces.
Oct 2012 - Mar 2018
NAOC
Art Director
I defined the digital strategy and led the design for prestigious international brands like Spotify, Coca-Cola, and Puma. My role covered the design of websites and native applications, as well as creating strong and coherent brand identities for multi-channel campaigns.
Oct 2012 - Mar 2018
NAOC
Art Director
I defined the digital strategy and led the design for prestigious international brands like Spotify, Coca-Cola, and Puma. My role covered the design of websites and native applications, as well as creating strong and coherent brand identities for multi-channel campaigns.
Oct 2012 - Mar 2018
NAOC
Art Director
I defined the digital strategy and led the design for prestigious international brands like Spotify, Coca-Cola, and Puma. My role covered the design of websites and native applications, as well as creating strong and coherent brand identities for multi-channel campaigns.
Oct 2012 - Mar 2018
NAOC
Art Director
I defined the digital strategy and led the design for prestigious international brands like Spotify, Coca-Cola, and Puma. My role covered the design of websites and native applications, as well as creating strong and coherent brand identities for multi-channel campaigns.
Feb 2012 - Sep 2012
Extrême Sensio
Assistant Art Director
My first experience in a 360° digital agency, where I participated in designing campaigns for major accounts like Get27 and Bacardi. This role was fundamental in developing my skills in interface design and brand communication.
Feb 2012 - Sep 2012
Extrême Sensio
Assistant Art Director
My first experience in a 360° digital agency, where I participated in designing campaigns for major accounts like Get27 and Bacardi. This role was fundamental in developing my skills in interface design and brand communication.
Feb 2012 - Sep 2012
Extrême Sensio
Assistant Art Director
My first experience in a 360° digital agency, where I participated in designing campaigns for major accounts like Get27 and Bacardi. This role was fundamental in developing my skills in interface design and brand communication.
Feb 2012 - Sep 2012
Extrême Sensio
Assistant Art Director
My first experience in a 360° digital agency, where I participated in designing campaigns for major accounts like Get27 and Bacardi. This role was fundamental in developing my skills in interface design and brand communication.
Let’s talk.
I’m always open to meaningful conversations around product, strategy or complex UX challenges.